architecture / design / art / music / culture

Fresh

brief

 

date. / 2013-2016

location. / various

project type. / retail

role. / designer + project manager

size. / various

architect. / Mapos

As a member of Mapos, Justin worked intimately with Fresh, an LVMH-owned luxury beauty and skincare brand, on numerous retail, fixture, and visual merchandising initiatives across North America, Europe, and Asia.  He has acted as client liaison and Project Manager for the design and buildout of retail experiences ranging from standalone boutiques in Europe and the United States, to smaller scale shop-in-shop experiences in high-end department stores like Neiman Marcus and Harrods, to a range of shops in malls across Asia.  Throughout these initiatives, he has played a major role in the continuous expansion and evolution of the retail design concept, first developed by Mapos in 2011, which has come to define the Fresh experience and to represent the brand and its core values both domestically and internationally.  In 2014, he managed the construction and opening of a new boutique in Pasadena, California, along with the renovation of all existing United States boutiques.  In 2015, as Fresh moved to expand its presence in Europe, Justin managed the design and construction of two standalone boutiques in London and the opening of a shop-in-shop in Harrods.  Throughout his relationship with Fresh, Justin was devoted to the evolution and expansion of the brand’s extensive Fixture and Lighting Library and the development and implementation of the brand’s Retail Design Guidelines.